Privacy Policy

General Data Protection Regulation (GDPR)

The GDPR is Europe’s new privacy regulation. It gives you control over the data that organisations have about you and how they market to you.

As a blog focused on conscious consumerism and integrity, we take your privacy very seriously and have to make very few changes to comply. This page outlines our approaches, and we welcome your feedback at

We already apply strict policies and practices to protect all of our customers’ personal data, including those promoted by the EU-U.S. Privacy Shield Framework, E.U. Model Clause Principles and the APEC Privacy Principles. Many of those international standards will continue under the GDPR.

We will not rent or sell or share your email with any third party, and we never have. However, we use third-party analytics software from Google, Facebook, Clicky, and MailChimp. In some cases, we may place a cookie on your side to enable us to understand better who is visiting our sites and how they use them.

We use cookies to enable you to have a better experience with our content. We use those cookies to avoid showing you the same thing twice, for example.

We don’t serve ads to our site visitors using any third-party tools. When we run ads on Facebook, we may use audience data to serve you and people like you ads based on your visits to our sites. Facebook’s Data Policy provides much more information on how your Facebook data is used on their platform.

At any time, you can opt out of hearing from us. You can always opt out of the collection and use of your information online. Check out these two resources to help you: YourAdChoices or Your Online Choices.

However, since what we’re in business the writing, inspiring and connecting, it’s difficult to engage with us without hearing from us. Of course, our blog is free, and you’re welcome to interact with it without subscribing. You can, and always have been able to, use third-party tools, RSS or even incognito browsers to interact with our free materials.

What is GDPR?


GDPR stands for General Data Protection Regulation, a new privacy law that regulates the processing of personal data relating to individuals in the European Union.

GDPR strengthens the rights that individuals have regarding their personal data and seeks to unify data protection laws across Europe.

What does GDPR mean for you?


We’re treating everyone as if they lived in the EU. This means that if you’re reading this, you can:

  • Ask for a copy of the personal data we’ve collected about you.
  • Request that we stop sending you direct marketing messages. This is as easy as it has ever been. Unsubscribe/stop following, and we’ll stop. Our goal is simply to keep our promise, not to profit from your data.

We use MailChimp to carry our email messages, and we’ll work with them in removing your name (and there’s an unsubscribe button in every email).

We’ll continue to educate, inform and work with our readers the best we can, and will update this page from time to time.

Thanks for engaging with us.

Michael and Maša

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