25 Online Ethical Fashion Stores To Help You Live More Consciously

10 Online Ethical Fashion Stores To Help You Live More Consciously

A few years ago we posted an insightful Q & A with Joshua Katcher from The Discerning Brute. He shared his views and research on human rights and animal cruelty as it relates to the fashion industry. Since that post, TMV readers were keen to take action and find ethical fashion stores that they could support.

Having awareness of what’s really going on behind the scenes is always a good first step. However, I know when I first discovered the truth, I felt overwhelmed with what to do next. Where do I shop? How can I trust the brands? Do the clothes perform and match my style? What does a sustainable textile look like? 

When you start asking these questions, you quickly realise just how hard it is to find stores and brands that you can trust. You might find a great fair-trade fashion store that sells gorgeous garments, but all of their items are leather. Conversely, you may come across an amazing vegan store but their products aren’t fair-trade or just plain daggy.

Keeping this struggle in mind, we’ve done some research for you. Below you’ll find 25 online ethical fashion stores that sell items that look great, are cruelty-free and vegan.

Note: Mindless online consumerism is not something we support. However, we’ve created this resource for you if you desperately need to freshen up your wardrobe and are looking for quality items that are cruelty-free and you can be satisfied with for a long time.

1. Ahimsa

Ahimsa Vegan Shoes

Founded in 2013, Ahimsa is a vegan brand that prioritizes love. Makers of quality vegan shoes and accessories, they are the only 100% vegan shoe factory in the world. “We were born to make a difference on the life of animals, nature, and our fellow human beings. Thru our products, we aim to share the vegan lifestyle. Our goal is to have a more conscious society, one day completely free of cruelty.” With a statement like this, you want to be supporting businesses like this one which is transparent and passionate about creating positive change through stylish ethical fashion.

2. Keep Company

Keep Company

Keep is a fun cruelty-free shoe and apparel line based in Golden State, USA. Most of their shoes are unisex and are great for casual weekend wear. What we love about Keep is their vibrant style and their strong social values.

3. Brave Gentleman

Brave Gentleman

Brave Gentleman is a premium menswear brand that is 100% vegan and cruelty-free. The founder, Joshua Katcher is extremely well researched and has a ton of information on the Brave Gentleman about page. If you’re a conscious man looking for stylish professional attire, definitely check out this store.

4. The Third Estate

The Third Estate

The Third Estate is an ethical, eco-friendly and animal-free fashion retailer based in London, UK. We had the pleasure of visiting this store (twice) whilst we were travelling. We were spoilt with choice and we could trust that the owners had done the work to filter out unethical brands. James and his partner recently launched an online store. They mainly serve a European customer base but also have an option to ship internationally.

5. Beyond Skin

Beyond Skin Vegan Shoes

Beyond Skin is a UK based vegan shoe brand that wanted to create stylish and cruelty-free shoes but not at the expense of animals and the planet. They opened back in 2001 and have grown year to year since. We love the fact that they try to use sustainable fabrics where possible, as well as recycled materials such as cardboard, PET plastics and resin. They have a great business philosophy, a wonderful small team and beautiful, stylish shoes.

6. Synergy Organic ClothingSynergy Organic Clothing

Synergy Organic Clothing was founded in 1993 by Kate Fisher after she travelled to Nepal and India. Her husband later joined the company as they embarked on a journey of building a sustainable clothing line with both Eastern and Western influences. All of their garments including dresses, tops and yoga attire are made for compassionate women all around the globe. Note: Not all materials are vegan-friendly.

7. Wills Vegan Shoes

Wills Vegan Shoes

We first discovered Wills Vegan Shoes when we were in Europe in 2015. They sell classy shoes for men and women that are both vegan and fair-trade. Not only that, considering what you get, they are quite reasonably priced.

8. Threads 4 Thought

Threads 4 Thought

Threads 4 Thought sells stylish apparel and accessories for both men and women. They’re extremely transparent with where they source their materials and how their products are manufactured. The main materials they use are organic cotton, recycled polyester, and Lenzing modal (beech tree pulp). The company also contributes and donates to many non-profits.

9. Proof EyewearI Want Proof

Proof eyewear produces high-quality eyewear handcrafted from sustainable wood, skateboard decks and plant-based acetate. Having been founded in Boise Idaho, their brand reflects outdoors, relaxed vibe and adventure.

10. Milk & Masuki

Milk & Masuki

Milk & Masuki is a funky baby and children’s fashion line founded by two local artists in Australia. All of their products use organic cotton and reflect a quirky vibrant style from the creative founders. (Update: they have since started selling other brands that are not necessarily vegan-friendly, we originally shared their store back in 2015 when they just sold their own range.)

11. Vege Threads

Vege Threads

Vege Threads is an Australian made and owned organic, ethical basics store. They’ve embraced the shift towards slower living and aim to provide their customers with long-lasting, practical yet beautifully designed garments. Vege Threads also reduce, reuse, recycle and use eco-friendly alternatives in their packaging and online dispatch. Their collections are made using organic and eco-friendly materials and dyes in limited numbers. (Note: they do sell some products made out of merino wool.)

12. Bleed Clothing

Bleed Clothing

Bleed are based in Germany and are a family operated business. The materials used in their clothing is organic cotton, cork, tencel (made from eucalyptus trees), hemp, linen, and recycled polyester. The meaning behind the name bleed in their words is “Nature has already bled enough and it has to stop. Therefore not only the name but also our slogan was born: ‘We bleed for nature!'”

13. Thought


Thought is an ethical clothing line based in the UK that uses organic cotton, hemp, bamboo, recycled polyester and sometimes wool (disclaimer anything with wool is not vegan-friendly). They proudly support slow fashion, so naturally, their pieces are designed and made to last. Their mantra is “Wear me, love me, mend me, pass me on.” Their range covers men’s, women’s, socks and accessories.



LÉ BUNS is a vegan, cruelty-free and a slow fashion brand specialising in swimwear and intimates based in Australia. They use plant-based fabrics, organic cotton, and regenerated nylon. We love how they say “Don’t worry, we’re minimalists.” in the footer where they are the email sign-up.

15. Bhumi


We love everything about this company. A couple of years ago we got gifted a bedding set from them (by our own request) and it’s the softest, most comfortable bedding we have ever owned! Bhumi really cares about fair trade practices and using only the best and least harmful materials available. They have everything from bedding, clothing (men’s, women’s, kids and activewear) as well as bathroom essentials and gifts. They are another great Australian company buy post worldwide.

16. Eve CorkEve Cork

Eve Cork was recommended to us by a reader and we couldn’t help but include it in our updated version. They make wonderful accessories our of sustainable materials and have a transparent ethical working standard for their range.

17. Vaute CoutureVaute Couture

Vaute Couture was also recommended by one of our readers and we can clearly see why! This high-end luxury brand is creating beautiful, stylish coats, swimsuits, gowns and sweaters that are made to last. Designed in New York where they are made (as well as Toronto), working with the best high-tech mills around the world using organic and recycled fibres to create textiles that are innovative and brilliant.


BEETxBEET is an apparel brand that is building awareness through their tees. Messages such as Hell No GMO, In Plants We Trust and Plant Slayer, they are different from any other vegan apparel brand that we’ve come across. Our friend Jackie is the owner and runs her business from LA where everything is designed and made. The tees are super comfortable and really good quality and we’re excited to see that she’ll be launching an organic cotton range from April 2018.

19. Etiko


Etiko is very transparent and voices strongly that they are an ethical, vegan and sustainable company. They focus on everyday items like underwear, footwear, and clothing basics. It’s a family owned and operated business that has had the respect and promotion of human rights at its core for a decade. We’re excited to share a 10% discount code off your total purchase by using the code: theminimalistvegan at checkout!

20. Tree TribeTree Tribe

Tree Tribe is an outdoor lifestyle brand that plants 10 trees on every sale. So far, they’ve planted over 150,000 trees! Talk about positive change 🙂 Their handcrafted products are made from leaf leather, a new innovative plant-based leather. What we love most about their products is that the leaves are sustainably harvested Teak leaves which are collected from fallen leaves. No trees are harmed in the process. The people that make the product are a small family business of Thai artisans and skilled seamstresses that share eco-friendly values and have a passion for quality crafting. If you’re looking for something with that ‘earthy’ look and feel, their bags, journals and wallets are perfect. They’ve also kindly offered a 10% discount to all our readers when you use the codeword MINIMALIST10 at checkout!

21. Ethi


Ethi marks themselves as a sustainable and ethical clothing line. Their vision is to empower people to be the best version of themselves. They want to make sure that they help create a fair world for people, environment and animals. They also have charities that they donate to from every sale. Their values are EMPATHY – Environment, Material sustainability, People, Animal-free, Transparency, Handmade, Your local. You can find pretty much everything you need on their site when it comes to fashion.

22. Tasi TravelsTasi Travels

Tasi combines minimalism, practicality and style. The material that they use for their pieces is Tencel. They create timeless styles, shapes and colours that will last a lifetime of travels and don’t harm the environment in their production.

23. MUD JeansMUD Jeans

MUD Jeans is not just another jeans brand. They are trying to create a circular economy on their production. This is why they also offer the option of Lease a Jeans to make sure that they stay the owners of the raw materials and customers give them back after use for recycling and being created into a brand new pair! They are very transparent about their factories and how the jeans are made, giving their customer more of a reason to support them. They do sell brand new jeans as well as some other basics that are made from recycled materials.

24. Moo ShoesMoo Shoes

We came across Moo Shoes when we were in LA last year (they have another store in NY). They sell cruelty-free shoes and accessories that are also ethically made. They have a great range of products and also ship worldwide.

25. ReformationReformation

With their tagline “Being naked is the #1 most sustainable option. We’re #2.”, you can only imagine how they have positioned their brand. Their style is quite feminine, soft and pretty. They pride themselves on creating pieces that are of high standard and low maintenance.

What’s on your list of online ethical fashion stores?


Hopefully, the stores we’ve recommended above helps you find what you need. We’d love your help to expand upon this list in the comments below so that everyone can benefit. Our world needs more businesses that are ethical, sustainable and good for people, planet and animals.

Note: this entry was last updated on 16/3/2018 from the original post on 1/12/2015.

41 comments… add one
  • katy mcmurray 03/12/2015

    Vegan Wares based in Melbourne sells quality shoes, boots, wallets and belts that last for years.

  • Kevin 04/12/2015

    Check out Couch Guitar Straps!
    Don’t be fooled by the name of the company. They also make vegan wallets and bags using recycled materials from classic car interiors!

  • Amanda Brewer 04/12/2015

    Hi check out Kind Cartel.com.au it’s a cruelty free vegan boutique

  • KATHY 15/12/2015

    Love this list! I love Vaute Couture for coats and tees and more. I also love Herbivore.

  • Maria Aguayo 24/05/2016

    is Antrhopologie one of them?

    • Hi Maria, never heard of Antrhopologie. I just checked out their website and they seem to be quite involved in giving back to the community. They also have a great range. Thanks for sharing.

  • Cody 05/11/2016

    Just came across this blog! Absolutely love it 🙂 Companies like Matt and Nat are what inspired me to get into the sustainable/ethical fashion business! Have any of you guys heard of cork handbags? If not I encourage you guys to checkout what Eve is all about! https://www.evecork.com/pages/about-eve

  • Laura Staron 12/02/2017

    Love this list! I love Wills Vegan Shoes. Thanks for your article

  • doshishop 18/05/2017

    Really Nice Post! Thanks for sharing useful information. Our company also offers non-leather briefcases, backpacks, belts and accessories.

  • Barbara 18/03/2018

    Love your article and thank you. I could add another store called Econcious. I get my tee shirt there.
    They come in ra classic tee and the v-neck as well. You can’t beat their price either.

    • We appreciate your kind words Barbara! Also thanks for the suggestion. Just checked out their website and it looks quality.

  • Beth 19/03/2018
  • MIa 19/03/2018

    There’s also a great brand of vegan footwear called Nae Vegan, based in Portugal! Highly reccomend them, all their workers are local portuguese shoe makers and they share so much of the work with clients!

  • Bhumi 20/03/2018

    Thank you SO much for the love – it is really so wonderful to see, read and know about so many amazing global brands! Deep gratitude! xo

    • You’re very welcome! It was a pleasure to include Bhumi in this list. Love you work!

  • annie calvert 20/03/2018

    All these brands are really good and the most important is these all are vegan brands.

  • Marcus Aliaga 20/03/2018

    Awesome, you should also check out http://www.alltrueist.com

  • Chelsea Abel 21/03/2018

    WE-AR here in New Zealand 🙂

  • Simone 26/03/2018

    I would recommend Avesu.eu as well! And for more shoes Good Guys: http://goodguys.bigcartel.com/products and underwear Underprotection: https://underprotection.dk/. Both based in Europe, not sure if they ship outside of Europe.

  • Ines Silva 28/04/2018

    Hello! Great article, check http://www.sydney-brown.com ! It’s also a vegan brand, ethically made in Porto, Portugal but the online shop is USA based. Moo shoes stocks them 🙂

  • lydia 17/05/2018

    Thank you so much for the feature and support!
    We strive to educate people and maintain the transparency of all our sustainable and ethical brands,
    We appreciate the love <3

  • Charlie Yovane 13/06/2018

    I love this list! I have shopped from many of these mentioned – but I recently bought a backpack from a vegan brand called Hetty+Sam (www.hettyandsam.com) they have very hip bags and purses! Keep up the great work 🙂

    • Hi Charlie, great to hear! Thanks got sharing. Do you know if their products are made ethically?

  • Joanna 02/07/2018

    Found a few funny vegan shirts here https://www.defendanimals.com but some designs are definitely not for me … I like their organic & PETA-certified t-shirts

  • Honestly, finding ethical shops or brands is not easy at first, but when you know the brands already, things get easier. As for me, I buy on flea markets or there are shops that I know already, or online stores that sells handmade/artisanal products such as localbazaar.co.

  • caroline 31/07/2018

    You forgot to mention http://www.karomade.com, they have super cute selection of cruelty-free vegan leather bags and backpacks.

  • Sad update from Leanne at Vaute Couture. Too bad, good mission.

    From: Leanne
    Date: September 6, 2018 at 8:27:58 AM PDT
    Subject: Investor Update: Request for help/partner
    Reply-To: Leanne

    Unfortunately, I have bad news. We’ve been working all year on raising a Series A or bringing on a large partner to scale manufacturing and cover a cash gap from 2015-2016 (more on this below), and while we had many prospects, nothing has come to fruition. Vaute is now on life support — we have 45 days left to find a partner or we will need to close the business.

    A recap of what brought us here: After the loss we took from expanding to too many categories and employing an expensive leadership and retail team in 2015-2016, I spent 2017 cleaning up our business model and paring back to focus on our profitable outerwear category, e-commerce, and a minimal team. We not only made it through our 2017-2018 fall/winter season but grew our market reach with astounding results in our first paid marketing campaign (up to 8.6 ROI some weeks). We also reached new mainstream markets through NY Magazine, Glamour, PBS, and celebrities like Liam Hemsworth and Edie Falco, yet we had issues increasing production. This meant we had a successful season (we still increased sales from 2017), but couldn’t produce fast enough or at a high enough volume. The demand was there, but I realized that we had a structural issue: without a major manufacturing partner to fund growth and scale operations at our ethical standard, we couldn’t handle the volume of orders that were needed to stay in business.

    Until February 2018, I was in discussions for a Series A to get us to the fall/winter 2018 season that sadly fell through. Since then, I’ve been working with a broker to find a partner or buyer. Though we had many promising prospects and were optimistic it was just a matter of choosing the right one, we were not able to close a deal in time to responsibly begin production.

    I have done everything I possibly can, but time is running out. Please let me know if you know of a potential manufacturing partner or buyer who could scale at our ethical standard (living wage production). We need to find one by October 15th for us to launch our FW2019 collection or we will be forced to close. To keep costs at a minimum, I stopped taking an income for the last three months while we looked for a partner/buyer, and have been living with my wonderful friends week-to-week while working to find a solution. If we don’t find a partner, however, I will soon need to start looking for a job.

    The idea of closing breaks my heart. After launching in 2008 with the mission to create the category of vegan apparel and show that animals do not belong in the fashion equation, my next goal was to break through to the mainstream and make “ethical fashion” a household concept. I’ve invested every fiber of my being into making that happen and I can hardly believe it may be over. At the same time, I’m so grateful for all that we’ve accomplished. Most businesses don’t make it to their second birthday, let alone their tenth (ours is today- actually), and most pioneer companies spend so much effort just breaking ground on a new category or idea, pushing boundaries, and setting up new systems and materials, that they don’t get to then grow into a viable company.

    Still, you always think that you will be the exception. I always thought through all the challenges, through all the times we almost didn’t make it (several per season since the beginning, as entrepreneurship goes), that we would keep defying the odds and find a way forward. It may be that instead of being here to become a household name, we were here to create the category of vegan apparel, get animals on the map for ethical fashion, and lay the groundwork for businesses to follow in our footsteps to grow and go mainstream; if it is not us, I am thrilled to pass the baton to those who come after us to keep running as fast as they can to speak up for as many animals as they can, until the day when wearing animals is a thing of the past.

    I have dedicated ten years to this mission. I’ve made painful mistakes and it has felt impossible at times, yet it has been an incredible journey; we’ve made a significant social impact, and I have met the most amazing people — including you. Along with making an impact, I wanted so badly to make you money. I wish I had a different update for you, but if we cannot find a partner, and Vaute is forced to close, please know that your investment saved lives, created jobs, and opened minds and for that, I’m so grateful and also hopeful for the animals in the fashion industry.


    1. We are checking what tax deductions can be made for your convertible note, in the case we do close. We will be following up when we have this information.
    2. Please let me know if you might have a potential partner or buyer for us.
    3. I will update you again around October 15th to let you know what the next steps are.

    Sorry again that I do not have better news. I’m grateful to you for joining me on this mission and for everything you do for the animals and humans in this world.

    With lots of gratitude.

    Vaute · 35 Meadow St Ste 101 · Brooklyn, NY 11206-1759 · USA

    • Hi Victoria, thanks for sharing this letter. We had no idea. What sad news. We hope an investor supports this brand and they’re getting results, and it’s for a meaningful cause. We’ll stay close to their journey in case we need to update this post. Thanks again.

  • andre 29/09/2018

    wonderful collection! i was looking for vegan wallet and found this blog.

    This is unique as per my searching but really having great collection.

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