A few years ago we posted an insightful Q & A with Joshua Katcher from the Discerning Brute. He shared his views and research on human rights and animal cruelty as it relates to the fashion industry. Since that post, TMV readers were keen to take action and find ethical fashion stores that they could support.
Having awareness of what’s really going on behind the scenes is always a good first step. However, I know when I first discovered the truth, I felt overwhelmed with what to do next. Where do I shop? How can I trust the brands? Do the clothes perform and match my style? What does a sustainable textile look like?
When you start asking these questions, you quickly realise just how hard it is to find stores and brands that you can trust. You might find a great fair-trade fashion store that sells gorgeous garments, but all of their items are leather. Conversely, you may come across an amazing vegan store but their products aren’t fair-trade or just plain daggy.
Keeping this struggle in mind, we’ve done some research for you. Below you’ll find 25 online ethical fashion stores that sell items that look great, are cruelty-free and vegan.
Note: Mindless online consumerism is not something we support. However, we’ve created this resource for you if you desperately need to freshen up your wardrobe and are looking for quality items that are cruelty-free and you can be satisfied with for a long time.
Founded in 2013, Ahimsa is a vegan brand that prioritizes love. Makers of quality vegan shoes and accessories, they are the only 100% vegan shoe factory in the world. “We were born to make a difference on the life of animals, nature, and our fellow human beings. Thru our products, we aim to share the vegan lifestyle. Our goal is to have a more conscious society, one day completely free of cruelty.” With a statement like this, you want to be supporting businesses like this one which is transparent and passionate about creating positive change through stylish ethical fashion.
2. Keep Company
Keep is a fun cruelty-free shoe and apparel line based in Golden State, USA. Most of their shoes are unisex and are great for casual weekend wear. What we love about Keep is their vibrant style and their strong social values.
Brave Gentleman is a premium menswear brand that is 100% vegan and cruelty-free. The founder, Joshua Katcher is extremely well researched and has a ton of information on the Brave Gentleman about page. If you’re a conscience man looking for stylish professional attire, definitely check out this store.
The Third Estate is an ethical, eco-friendly and animal-free fashion retailer based in London, UK. We had the pleasure of visiting this store (twice) whilst we were travelling. We were spoilt with choice and we could trust that the owners had done the work to filter out unethical brands. James and his partner recently launched an online store. They mainly serve a European customer based but also have an option to ship internationally.
Thread Harvest is an Australian founded online retailer that sells and documents ethical fashion brands. In their own words, their products are curated based on four key elements – style, impact, cost and quality. They also ship internationally, which is always great news!
Synergy Organic Clothing was founded in 1993 by Kate Fisher after she travelled to Nepal and India. Her husband later joined the company as they embarked on a journey of building a sustainable clothing line with both Eastern and Western influences. All of their garments including dresses, tops and yoga attire are made for compassionate women all around the globe.
We first discovered Wills Vegan Shoes when we were in Europe in 2015. They sell classy shoes for men and women that are both vegan and fair-trade. Not only that, considering what you get, they are quite reasonably priced.
Threads 4 Thought sells stylish apparel and accessories for both men and women. They’re extremely transparent with where they source their materials and how their products are manufactured. The main materials they use are organic cotton, recycled polyester, and lenzing modal (beech tree pulp). The company also contributes and donates to many non-profits.
Proof eyewear produces high quality eyewear handcrafted from sustainable wood, skateboard decks and plant based acetate. Having been founded in Boise Idaho, their brand reflects outdoors, relaxed vibe and adventure.
10. Milk & Masuki
Milk & Masuki is a funky baby and children’s fashion line founded by two local artists in Australia. All of their products use organic cotton and reflect a quirky vibrant style from the creative founders. (Update: they have since started selling other brands that are not necessarily vegan friendly, we originally shared their store back in 2015 when they just sold their own range.)
11. Vege Threads
Vege Threads is an Australian made and owned organic, ethical basics store. They’ve embraced the shift towards slower living and aim to provide their customers with long lasting, practical yet beautifully designed garments. Vege Threads also reduce, reuse, recycle and use eco-friendly alternatives in their packaging and online dispatch. Their collections are made using organic and eco-friendly materials and dyes in limited numbers. (Note: they do sell some products made out of merino wool.)
12. Bleed Clothing
Bleed are based in Germany and are a family operated business. The materials used in their clothing is organic cotton, cork, tencel (made from eucalyptus trees), hemp, linen, and recycled polyester. The meaning behind the name bleed in their words is “Nature has already bled enough and it has to stop. Therefore not only the name, but also our slogan was born: ‘We bleed for nature!'”
Thought is an ethical clothing line based in the UK that uses organic cotton, hemp, bamboo, recycled polyester and sometimes wool (disclaimer anything with wool is not vegan-friendly). They proudly support slow fashion, so naturally their pieces are designed and made to last. Their mantra is “Wear me, love me, mend me, pass me on.” Their range covers mens, womens, socks and accessories.
14. LÉ BUNS
LÉ BUNS is a vegan, cruelty free and a slow fashion brand specialising in swimwear and intimates based in Australia. They use plant based fabrics, organic cotton, and regenerated nylon. We love how they say “Don’t worry, we’re minimalists.” in the footer where they are the email sign-up.
We love everything about this company. A couple of years ago we got gifted a bedding set from them (by our own request) and it’s the softest, most comfortable bedding we have ever owned! Bhumi really cares about fair trade practices and using only the best and least harmful materials available. They have everything from bedding, clothing (men’s, women’s, kids and activewear) as well as bathroom essentials and gifts. They are another great Australian company buy post worldwide.
16. Eve Cork
Eve Cork was recommended to us by a reader and we couldn’t help but include it in our updated version. They make wonderful accessories our of sustainable materials and have a transparent ethical working standard for their range.
17. Vaute Couture
Vaute Couture was also recommended by one of our readers and we can clearly see why! This high-end luxury brand is creating beautiful, stylish coats, swimsuits, gowns and sweaters that are made to last. Designed in New York where they are made (as well as Toronto), working with the best high-tech mills around the world using organic and recycled fibers to create textiles that are innovative and brilliant.
BEETxBEET is an apparel brand that is building awareness through their tees. Messages such as Hell No GMO, In Plants We Trust and Plant Slayer, they are different from any other vegan apparel brand that we’ve come across. Our friend Jackie is the owner and runs her business from LA where the everything is designed and made. The tees are super comfortable and really good quality and we’re excited to see that she’ll be launching an organic cotton range from April 2018.
Etiko is very transparent and voices strongly that they are an ethical, vegan and sustainable company. They focus on everyday items like underwear, footwear, and clothing basics. It’s a family owned and operated business that has had the respect and promotion of human rights at its core for a decade.
20. Tree Tribe
Tree Tribe is an outdoor lifestyle brand that plants 10 trees on every sale. So far, they’ve planted over 150,000 trees! Talk about positive change 🙂 Their handcrafted products are made from leaf leather, a new innovative plant-based leather. What we love most about their products is that the leaves are sustainably harvested Teak leaves which are collected from fallen leaves. No trees are harmed in the process. The people that make the product are a small family business of Thai artisans and skilled seamstresses that share eco-friendly values and have a passion for quality crafting. If you’re looking for something with that ‘earthy’ look and feel, their bags, journals and wallets are perfect.
Ethi marks themselves as a sustainable and ethical clothing line. Their vision is to empower people to be the best version of themselves. They want to make sure that they help create a fair world for people, environment and animals. They also have charities that they donate to from every sale. Their values are EMPATHY – Environment, Material sustainability, People, Animal-free, Transparency, Handmade, Your local. You can find pretty much everything you need on their site when it comes to fashion.
22. Tasi Travels
Tasi combines minimalism, practicality and style. The material that they use for their pieces is Tensel. They create timeless styles, shapes and colours that will last a lifetime of travels and don’t harm the environment in their production.
23. MUD Jeans
MUD Jeans is not just another jeans brand. They are trying to create a circular economy on their production. This is why they also offer the option of Lease a Jeans to make sure that they stay the owners of the raw materials and customers give them back after use for recycling and being created into a brand new pair! They are very transparent about their factories and how the jeans are made, giving their customer more of a reason to support them. They do sell brand new jeans as well as some other basics that are made from recycled materials.
24. Moo Shoes
We came across Moo Shoes when we were in LA last year (they have another store in NY). They sell cruelty-free shoes and accessories that are also ethically made. They have a great range of products and also ship worldwide.
With their tagline “Being naked is the #1 most sustainable option. We’re #2.”, you can only imagine how they have positioned their brand. Their style is quite feminine, soft and pretty. They pride themselves on creating pieces that are of high standard and low maintenance.
What’s on your list of online ethical fashion stores?
Hopefully the stores we’ve recommended above helps you find what you need. We’d love your help to expand upon this list in the comments below so that everyone can benefit. Our world needs more businesses that are ethical, sustainable and good for people, planet and animals.
Note: this entry was last updated on 16/3/2018 from original post on 1/12/2015.