A few years ago we posted an insightful Q & A with Joshua Katcher from The Discerning Brute. He shared his views and research on human rights and animal cruelty as it relates to the fashion industry. Since that post, TMV readers were keen to take action and find ethical fashion stores that they could support.
Having awareness of what’s really going on behind the scenes is always a good first step. However, I know when I first discovered the truth, I felt overwhelmed with what to do next. Where do I shop? How can I trust the brands? Do the clothes perform and match my style? What does a sustainable textile look like?
When you start asking these questions, you quickly realise just how hard it is to find stores and brands that you can trust. You might find a great fair-trade fashion store that sells gorgeous garments, but all of their items are leather. Conversely, you may come across an amazing vegan store but their products aren’t fair-trade or just plain daggy.
Keeping this struggle in mind, we’ve done some research for you. Below you’ll find over 30 online ethical fashion stores that sell items that look great, are cruelty-free and vegan.
Note: Mindless online consumerism is not something we support. However, we’ve created this resource for you if you desperately need to freshen up your wardrobe and are looking for quality items that are cruelty-free and you can be satisfied with for a long time.
Founded in 2013, Ahimsa is a vegan brand that prioritizes love. Makers of quality vegan shoes and accessories, they are the only 100% vegan shoe factory in the world. “We were born to make a difference on the life of animals, nature, and our fellow human beings. Thru our products, we aim to share the vegan lifestyle. Our goal is to have a more conscious society, one day completely free of cruelty.” With a statement like this, you want to be supporting businesses like this one which is transparent and passionate about creating positive change through stylish ethical fashion.
2. Keep Company
Keep is a fun cruelty-free shoe and apparel line based in Golden State, USA. Most of their shoes are unisex and are great for casual weekend wear. What we love about Keep is their vibrant style and their strong social values.
Brave Gentleman is a premium menswear brand that is 100% vegan and cruelty-free. The founder, Joshua Katcher is extremely well researched and has a ton of information on the Brave Gentleman about page. If you’re a conscious man looking for stylish professional attire, definitely check out this store.
The Third Estate is an ethical, eco-friendly and animal-free fashion retailer based in London, UK. We had the pleasure of visiting this store (twice) whilst we were travelling. We were spoilt with choice and we could trust that the owners had done the work to filter out unethical brands. James and his partner recently launched an online store. They mainly serve a European customer base but also have an option to ship internationally.
5. Beyond Skin
Beyond Skin is a UK based vegan shoe brand that wanted to create stylish and cruelty-free shoes but not at the expense of animals and the planet. They opened back in 2001 and have grown year to year since. We love the fact that they try to use sustainable fabrics where possible, as well as recycled materials such as cardboard, PET plastics and resin. They have a great business philosophy, a wonderful small team and beautiful, stylish shoes.
Synergy Organic Clothing was founded in 1993 by Kate Fisher after she travelled to Nepal and India. Her husband later joined the company as they embarked on a journey of building a sustainable clothing line with both Eastern and Western influences. All of their garments including dresses, tops and yoga attire are made for compassionate women all around the globe. Note: Not all materials are vegan-friendly.
We first discovered Wills Vegan Shoes when we were in Europe in 2015. They sell classy shoes for men and women that are both vegan and fair-trade. Not only that, considering what you get, they are quite reasonably priced.
Threads 4 Thought sells stylish apparel and accessories for both men and women. They’re extremely transparent with where they source their materials and how their products are manufactured. The main materials they use are organic cotton, recycled polyester, and Lenzing modal (beech tree pulp). The company also contributes and donates to many non-profits.
Proof eyewear produces high-quality eyewear handcrafted from sustainable wood, skateboard decks and plant-based acetate. Having been founded in Boise Idaho, their brand reflects outdoors, relaxed vibe and adventure.
10. Milk & Masuki
Milk & Masuki is a funky baby and children’s fashion line founded by two local artists in Australia. All of their products use organic cotton and reflect a quirky vibrant style from the creative founders. (Update: they have since started selling other brands that are not necessarily vegan-friendly, we originally shared their store back in 2015 when they just sold their own range.)
11. Vege Threads
Vege Threads is an Australian made and owned organic, ethical basics store. They’ve embraced the shift towards slower living and aim to provide their customers with long-lasting, practical yet beautifully designed garments. Vege Threads also reduce, reuse, recycle and use eco-friendly alternatives in their packaging and online dispatch. Their collections are made using organic and eco-friendly materials and dyes in limited numbers. (Note: they do sell some products made out of merino wool.)
12. Bleed Clothing
Bleed are based in Germany and are a family operated business. The materials used in their clothing is organic cotton, cork, tencel (made from eucalyptus trees), hemp, linen, and recycled polyester. The meaning behind the name bleed in their words is “Nature has already bled enough and it has to stop. Therefore not only the name but also our slogan was born: ‘We bleed for nature!'”
Thought is an ethical clothing line based in the UK that uses organic cotton, hemp, bamboo, recycled polyester and sometimes wool (disclaimer anything with wool is not vegan-friendly). They proudly support slow fashion, so naturally, their pieces are designed and made to last. Their mantra is “Wear me, love me, mend me, pass me on.” Their range covers men’s, women’s, socks and accessories.
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14. LÉ BUNS
LÉ BUNS is a vegan, cruelty-free and a slow fashion brand specialising in swimwear and intimates based in Australia. They use plant-based fabrics, organic cotton, and regenerated nylon. We love how they say “Don’t worry, we’re minimalists.” in the footer where they are the email sign-up.
We love everything about this company. A couple of years ago we got gifted a bedding set from them (by our own request) and it’s the softest, most comfortable bedding we have ever owned! Bhumi really cares about fair trade practices and using only the best and least harmful materials available. They have everything from bedding, clothing (men’s, women’s, kids and activewear) as well as bathroom essentials and gifts. They are another great Australian company buy post worldwide.
16. Eve Cork
Eve Cork was recommended to us by a reader and we couldn’t help but include it in our updated version. They make wonderful accessories our of sustainable materials and have a transparent ethical working standard for their range.
17. Vaute Couture
Vaute Couture was also recommended by one of our readers and we can clearly see why! This high-end luxury brand is creating beautiful, stylish coats, swimsuits, gowns and sweaters that are made to last. Designed in New York where they are made (as well as Toronto), working with the best high-tech mills around the world using organic and recycled fibres to create textiles that are innovative and brilliant.
BEETxBEET is an apparel brand that is building awareness through their tees. Messages such as Hell No GMO, In Plants We Trust and Plant Slayer, they are different from any other vegan apparel brand that we’ve come across. Our friend Jackie is the owner and runs her business from LA where everything is designed and made. The tees are super comfortable and really good quality and we’re excited to see that she’ll be launching an organic cotton range from April 2018.
Etiko is very transparent and voices strongly that they are an ethical, vegan and sustainable company. They focus on everyday items like underwear, footwear, and clothing basics. It’s a family owned and operated business that has had the respect and promotion of human rights at its core for a decade. We’re excited to share a 10% discount code off your total purchase by using the code: theminimalistvegan at checkout!
20. Tree Tribe
Tree Tribe is an outdoor lifestyle brand that plants a tree for every sale. So far, they’ve planted over 150,000 trees! Talk about positive change 🙂 Their handcrafted products are made from leaf leather, a new innovative plant-based leather. What we love most about their products is that the leaves are sustainably harvested Teak leaves which are collected from fallen leaves. No trees are harmed in the process. The people that make the product are a small family business of Thai artisans and skilled seamstresses that share eco-friendly values and have a passion for quality crafting. If you’re looking for something with that ‘earthy’ look and feel, their bags, journals and wallets are perfect. They’ve also kindly offered a 10% discount to all our readers when you use the codeword MINIMALIST10 at checkout!
Ethi marks themselves as a sustainable and ethical clothing line. Their vision is to empower people to be the best version of themselves. They want to make sure that they help create a fair world for people, environment and animals. They also have charities that they donate to from every sale. Their values are EMPATHY – Environment, Material sustainability, People, Animal-free, Transparency, Handmade, Your local. You can find pretty much everything you need on their site when it comes to fashion.
22. Tasi Travels
Tasi combines minimalism, practicality and style. The material that they use for their pieces is Tencel. They create timeless styles, shapes and colours that will last a lifetime of travels and don’t harm the environment in their production.
23. MUD Jeans
MUD Jeans is not just another jeans brand. They are trying to create a circular economy on their production. This is why they also offer the option of Lease a Jeans to make sure that they stay the owners of the raw materials and customers give them back after use for recycling and being created into a brand new pair! They are very transparent about their factories and how the jeans are made, giving their customer more of a reason to support them. They do sell brand new jeans as well as some other basics that are made from recycled materials.
24. Moo Shoes
We came across Moo Shoes when we were in LA last year (they have another store in NY). They sell cruelty-free shoes and accessories that are also ethically made. They have a great range of products and also ship worldwide.
With their tagline “Being naked is the #1 most sustainable option. We’re #2.”, you can only imagine how they have positioned their brand. Their style is quite feminine, soft and pretty. They pride themselves on creating pieces that are of high standard and low maintenance. Note: Not all materials are vegan-friendly.
One of our favourite online stores has recently launched a Slow Fashion section. Knowing their philosophy and their strict selection criteria, they have curated a beautiful range of brands that make unique pieces to last a lifetime, not just a season. The best part is that you can shop multiple brands at just one stop.
27. Organic Crew
This is an Australian owned and operated brand. Only making garments from 100% organic cotton, they care about an ethical and sustainable business model. Their garments are luxury without compromising on their values and philosophies. Their garments are made both in Australia and India. They remain 100% transparent about what they do, as they’re immensely proud to be creating not only a brand, but a movement that represents passion and purpose. SUCH a great message to lead by example!
Samara is a minimalist, eco-friendly vegan bags and accessories. They have a simple, yet elegant line up of products. What we love about them is that they have looked long and hard to find a microfibre that was excellent quality, felt as smooth as leather, and that could be finely crafted into the shapes and forms they needed.
29. Insecta Shoes
Insecta is a Brazilian based shoes and accessories brand that is big on making sure that they upcycle and recycle as much material as possible; things such as recycled PET bottles, recycled cotton, recycled rubber, upcycled vintage clothing, reusable fabrics, and waste that would otherwise go to landfill. Their mission is to make shoes and accessories that have a meaningful visual, social and environmental impact. 100% vegan and transparent about their supply chain, they have in just the last year recycled 6,640.16 plastic bottles, 391.69m² of clothing and fabrics and 2120,70kg of rubber! Pretty incredible for just one business.
30. SeaSide Tones
Made in Poland, SeaSide Tones offers unique and high-quality products inspired by the colours of the sea. I must admit, their beautiful, simple and elegant designs have caught my eye. This is my style. All of their products are handmade and fair-trade. They strongly believe in their ethics and want their customers to be completely happy with their purchase – doesn’t every business? 😉 Note: Their hats are not vegan – made from wool.
Corkor is PETA approved and they only use cork leather is FSC® certified. This accreditation ensures the protection and adequate harvesting of the cork oak forest. Their cork is obtained by removing the outer bark of the tree, without cutting or harming it. As the bark replenishes, cork can be harvested again and again. Corkor sells women’s and men’s wallets and bags and is made by a handful of local Portuguese artisans that produce perfectly finished pieces in the Corkor workshop.
If you’re looking for a bridal or evening gown, Sanyukta Shrestha is your answer. Oh, how I wish I knew about these guys four years ago when Michael and I got married! Sanyukta Shrestha is a multi-award winning luxury fashion designer, that specialises in both bridal and evening wear. And it’s not tacky, old fashioned designs either. They are elegant, sophisticated and flattering. All garments are ethically handmade in Nepal and are eco-friendly. Some of the materials that they use are soya, wild nettle, hemp, bamboo and organic cotton. Note: They also use milk by-products, making some of their garments not vegan-friendly.
Linenfox create products for the bedroom, kitchen, bathroom, and garments. They run their company according to fair trade principles and pay honest wages. They apply “no waste’’ principles, as they sell their fabrics scraps, use scrawls for packing etc. The best part is that they can do so many changes to the garment style that you pick including: Adding length to the garment, making the garment shorter, adding length to the sleeves, making the sleeves shorter, raising or lower the neckline and changing the place of the waist seam. So, if you love the basic style and design, but want to make it perfect for yourself, it’s possible! They also have a range of colours you can choose from and fabric blends. Each piece is made to order. Note: Not all garments and products are vegan. They sell beeswax candles and use wool in some of their garment options.
What I love about this brand is that they create simple, elegant and long-lasting shoes, bags and accessories. They have been making shoes since 2009 and to celebrate their 10 year anniversary they launched an organic, biodegradable shoe line. How amazing is that? They are pioneers in the field of sustainable and ethical footwear, combining ethical values with high-quality design research.
What’s on your list of online ethical fashion stores?
Hopefully, the stores we’ve recommended above helps you find what you need. We’d love your help to expand upon this list in the comments below so that everyone can benefit. Our world needs more businesses that are ethical, sustainable and good for people, planet and animals.
Note: this entry was last updated on 16/4/2019 from the original post on 1/12/2015.